SoccerAid x Primark

I was brought in by Primark to help develop the creative for their partnership with Soccer Aid.

My role was to ideate a range of social-first content concepts that could make the most of the access we had to ex-players and celebrities involved in the event.

I put together a creative deck that was pitched to Primark, with several of the ideas being selected for production. Some were filmed internally by the team, while others I helped bring to life myself by attending one of the training days, assisting with filming, and editing the final content.

Collectively, these videos have amassed more than 2 million views across all platforms.